ASIA IS THE FUTURE, AND IT STARTS IN TOKYO

Case Study

• SHINSEGAE

  Sales Consulting · SNS · Distribution

  When bringing a Korean brand to the Japanese market, more than simple translation was required — we needed to redesign how the brand was presented and contextualized for Japanese users. As an editorial platform housing multiple brands, prioritizing messaging and organizing communication for the Japanese market was also a key challenge. Working with 60% — a Japan-focused platform specializing in Korean culture and fashion — we designed Japan-specific personas and key messaging. Built around concepts such as "next-wave Korean brands" and "POP-UP × limited-edition × real-world experience," we rolled out Japan-original visuals and SNS operations. Combined with end-to-end support across EC sales, inventory management, and content production, we leveraged 60%'s curation strength to effectively deliver the brand's worldview to Japanese users.
• KILLWINNER

  SNS · Influencer · TikTok Shop

  While KILLWINNER enjoys fanatical support in China and Korea, awareness in Japan started near zero — and finding how to convey their strong "worn by KPOP idols" track record to Japanese users became a key challenge. Operational tasks such as localizing novelty management and new-product launch timing for Japan also required attention. We were chosen because our user base — strong in KPOP culture and Gen-Z Korean fashion — aligned with KILLWINNER's target, and because of our ability to handle SNS seeding, EC sales, and campaign planning on the Japan side as a unified team. We set three core appeal points for the Japan market — "Chinese Gen-Z mania," "worn by KPOP idols," and "red sneakers as the coordination accent" — and built brand positioning around them. We handle campaign page production and banner deployment in sync with product launches, continuously execute influencer seeding, and plan promotions using model shoots — supporting EC sales expansion.
• HBD

  SNS · Collaboration · Pop-ups

  HBD is a German trainer–specialist brand established in China in 2023, and awareness in Japan started from zero. How to deliver the "vintage × sporty" concept and to which audience — even the target definition itself needed to be organized from scratch. We were chosen for our strength in supporting Asia-origin brands entering the Japanese market, and as an environment that can integrally handle EC sales, SNS operations, and content production. We defined the target as "20s–30s seeking playfulness within refined design," and built a Japan-market appeal of "sneakers that can still feel girly." From new product promotion planning and execution, giveaway campaign operations, to converting POP-UP-built inventory into EC sales, we provide end-to-end support from awareness building through sales conversion.
• VIRSTYLE

  Sales Consulting · SNS · Distribution

  Competitor brands in Japan had already taken a cool-aesthetic direction, making differentiation through mere follow-up difficult. Additionally, within a broad product lineup, the core appeal item hadn't been defined — establishing the brand's clear "face" was an urgent priority. We were chosen as a platform with both the user base and SNS operations capability to deploy a Korean menswear brand in Japan, supporting them with a structure that consistently handles sales-data analysis, appeal-axis design, creative production, and influencer outreach. Through sales data analysis, we identified that one specific item stood out across both revenue and unit price, and designed the appeal axis around it. By unifying all posts, ads, and seeding programs around this axis and combining SNS operations with paid influencer activation, we are expanding awareness.