SIXTYPERCENT Inc. (“SIXTYPERCENT”), operator of “60% (Sixty Percent),” a global fashion e-commerce store bringing together brands from across Asia, announces that it will join the and ST HD Group following the acquisition of 68% of SIXTYPERCENT’s shares by and ST HD Co., Ltd. (“and ST HD”).
By combining the strengths of both companies through this partnership, we will accelerate further business growth and the realization of our mission to “Break through Asia fashion into the mainstream.”
The transaction is scheduled to be executed on June 30, 2026.
Guided by its mission to “Break through Asia fashion into the mainstream,” SIXTYPERCENT operates “60%,” a platform that connects Asian fashion brands with users.
Since its founding, the company has built partnerships with brands from across Asia, including South Korea, China, Taiwan, Thailand, and Vietnam, supporting their entry into and sales in the Japanese market.
Today, building on a network of more than 2,700 brands to date, the company not only operates its e-commerce platform but also helps brands raise awareness and grow their businesses through social media marketing, pop-up stores, collaboration projects, wholesale support, and more.
By joining the and ST HD Group, SIXTYPERCENT will combine the strengths it has cultivated to date with those of and ST HD, further enhancing the value it can offer brands and users and creating new opportunities for growth.
- Management structure going forward
Co-founders Taiga Manabe and Nanae Matsuoka will continue to lead SIXTYPERCENT. They will also retain 32% of SIXTYPERCENT’s shares after the transaction, remaining committed as shareholders to enhancing the company’s value over the medium to long term.
We will accelerate our efforts more than ever toward realizing SIXTYPERCENT’s mission to “Break through Asia fashion into the mainstream.”
and ST HD Co., Ltd.
The and ST HD Group is a multi-company group comprising Adastria Co., Ltd., ELEMENT RULE Co., Ltd., BUZZWIT Co., Ltd., and Zetton, Inc., which operate brands in apparel, general merchandise, food and beverage, and more; and ST Co., Ltd., which runs the mall and media business; and ST Logistics Co., Ltd., which handles the group’s logistics; and WeOur Co., Ltd., a special subsidiary, among others.
The group aims to become a “Play fashion! Platformer” that strengthens its connections with diverse stakeholders and spreads the excitement of fashion in Japan and around the world.
<Company Profile>
Company name: and ST HD Co., Ltd.
Address: Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo
Founded: October 1953
Website: https://www.andst-hd.co.jp/
SIXTYPERCENT Inc.
Founded in July 2018, SIXTYPERCENT Inc. operates “60%,” a global fashion e-commerce store bringing together brands from across Asia, including South Korea, China, and Thailand. Catering to young people in their teens and twenties, it offers more than 2,700 brands and over 200,000 items in total, centered on cutting-edge streetwear brands and extending to casual, designer, and lifestyle brands (as of May 2026). Under its mission to “Break through Asia fashion into the mainstream,” the company aims to become the largest fashion company in Asia.
<Company Profile>
Company name: SIXTYPERCENT Inc.
Address: 1F VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Founded: July 2018
Website: https://corp.sixtypercent.com/
<About the Service>
Website: https://www.sixty-percent.com/
App download: https://app.adjust.com/1823aj1k
Social media
Instagram: https://www.instagram.com/sixtypercent_official/
X (formerly Twitter): https://twitter.com/60_sixtypercent
TikTok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP