JA / EN

News

60% Signs Marketing Partner Agreement in Japan with "SHINSEGAE HYPERGROUND," Operated by Korea's Shinsegae

“60% (Sixty Percent),” the cross-border platform bringing together more than 2,500 Asia-born brands (Headquarters: Meguro-ku, Tokyo / President and CEO: Taiga Manabe), is pleased to announce that it has entered into a marketing partner agreement for the Japanese market with “SHINSEGAE HYPERGROUND,” operated by Shinsegae, the department store headquartered in Seoul, South Korea.

Shinsegae is a leading company that operates multiple large-scale department stores and shopping malls across South Korea and holds strong influence in the fashion and lifestyle sectors. With the aim of attracting more Korean fashion brands, it launched “SHINSEGAE HYPERGROUND,” which offers a selection of on-trend apparel brands aligned with the tastes of younger consumers.

As a marketing partner, 60% will apply the distinctive, MZ-Generation-focused marketing strategy it has cultivated to date to deliver value for SHINSEGAE HYPERGROUND, helping to raise awareness of Korean fashion in the Japanese market.

SIXTYPERCENT Inc.

Founded in July 2018, SIXTYPERCENT Inc. operates “60%,” a global fashion e-commerce store dedicated exclusively to Asian brands. Catering to young people in their teens and twenties, it offers more than 2,700 brands and over 150,000 items, centered on streetwear brands and extending to casual, designer, and lifestyle brands (as of October 2025). Under its mission to “Break through Asia fashion into the mainstream,” the company aims to become the largest fashion company in Asia. *As of October 2025

  • Company name: SIXTYPERCENT Inc.
  • Address: 1F VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo
  • Founded: July 2018
  • Website: https://corp.sixtypercent.com/

[Inquiries regarding this service and press release]

  • Contact: SIXTYPERCENT Inc., Public Relations
  • E-Mail: press@sixty-percent.com

60% (Sixty Percent)

“60% (Sixty Percent)” is a global fashion e-commerce store dedicated exclusively to Asian brands. Catering to young people in their teens and twenties, it offers more than 2,700 brands and over 150,000 items from more than 10 Asian countries, including South Korea, China, Taiwan, Thailand, and Indonesia (as of October 2025). Centered on streetwear brands and extending to casual, designer, and lifestyle brands, it provides an extensive lineup that meets a wide range of fashion needs.

Back to news