“60% (Sixty Percent),” the cross-border platform bringing together more than 2,500 Asia-born brands (Headquarters: Meguro-ku, Tokyo / President and CEO: Taiga Manabe), has signed an exclusive distribution agreement for the Japanese market with “KILLWINNER,” a sneaker brand from China.
“KILLWINNER” is a sneaker brand launched in China in 2016. Its name was chosen to represent “those who strive to be winners in life,” and its flagship “German Training” series has sold approximately 100,000 pairs in a single month in its home market. As the brand began drawing attention in Japan as well, mainly among the MZ Generation on social media, 60% will take on the brand’s sales operations as its exclusive distributor in Japan, leveraging its logistics network for delivery to Japan and worldwide as well as its marketing strategy focused on the MZ Generation.
Building on its growing awareness on social media, fueled in part by K-POP idols and well-known Chinese celebrities wearing its sneakers, “KILLWINNER” will explore and develop product offerings more localized for Japan, and will be operated as a brand that can represent Asia-born brands on the global stage. Going forward, with sales on the cross-border platform “60%” as its core, the brand plans to expand into wholesale and offline retail businesses in Japan and across Asia.
SIXTYPERCENT Inc.
Founded in July 2018, SIXTYPERCENT Inc. operates “60%,” a global fashion e-commerce store dedicated exclusively to Asian brands. Catering to young people in their teens and twenties, it offers more than 2,700 brands and over 150,000 items, centered on streetwear brands and extending to casual, designer, and lifestyle brands (as of October 2025). Under its mission to “Break through Asia fashion into the mainstream,” the company aims to become the largest fashion company in Asia. *As of October 2025
Company name: SIXTYPERCENT Inc.
Address: 1F VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Founded: July 2018
Website: https://corp.sixtypercent.com/
[Inquiries regarding this service and press release]
- Contact: SIXTYPERCENT Inc., Public Relations
- E-Mail: press@sixty-percent.com
60% (Sixty Percent)
“60% (Sixty Percent)” is a global fashion e-commerce store dedicated exclusively to Asian brands. Catering to young people in their teens and twenties, it offers more than 2,700 brands and over 150,000 items from more than 10 Asian countries, including South Korea, China, Taiwan, Thailand, and Indonesia (as of October 2025). Centered on streetwear brands and extending to casual, designer, and lifestyle brands, it provides an extensive lineup that meets a wide range of fashion needs.
Website: https://www.sixty-percent.com/
App download: https://app.adjust.com/1823aj1k
Instagram: https://www.instagram.com/sixtypercent_official/
X (formerly Twitter): https://twitter.com/60_sixtypercent