The initiatives of SIXTYPERCENT Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Taiga Manabe) were featured in Nikkei (Nikkei MJ).
Nikkei (Nikkei MJ) covered the business growth and initiatives of “60% (Sixty Percent),” an e-commerce platform for Asian fashion brands. Under our mission to “Break through Asia fashion into the mainstream,” the article highlights how 60% has gained support from young people, particularly Gen Z, how the number of brands on the platform has expanded significantly over the past two years, and our social-media-driven curation and ability to reach audiences.
Read the full article below:
Asian apparel e-commerce site “60%” wins over Gen Z; brand count doubles to 2,800 in two years – Nikkei
https://www.nikkei.com/article/DGXZQOUC082HL0Y6A100C2000000
About 60% (Sixty Percent)
Founded in 2018, we are a startup pioneering the delivery of Asian fashion to the world. Under our mission to “Break through Asia fashion into the mainstream,” we aim to become the largest fashion company in Asia.
We currently operate “60%,” one of Japan’s largest global fashion e-commerce stores dedicated exclusively to Asian brands. Going forward, we will go beyond shopping to build a “Commerce Platform” that comprehensively provides the solutions Asian fashion brands need to expand globally.
60% is now entering its “second chapter.” In our first chapter, we achieved steady growth by bringing Asian brands to the Japanese market. Next, to realize our mission, we will further expand our services in Japan while extending them worldwide, with a focus on Greater China and the wider Asian region. To realize the “Commerce Platform,” we will also focus on building solutions for brands as our core product and on launching a value-up business.
We are looking for dependable teammates who are ready to take on the challenge of creating a new scene from Asia together.
If you are interested in the keywords “TECHNOLOGY × GLOBAL × FASHION × EC,” we encourage you to apply.
<Company Deck>
https://sixtypercent.notion.site/SIXTYPERCENT-Inc-d68e4aff3fc54880b5963a88ff9b7303
<Press Releases & Media Coverage>
[PR TIMES]
“60%,” a fashion shopping platform bringing together Asian brands, raises a total of 460 million yen; VERBAL joins as an advisor
https://prtimes.jp/main/html/rd/p/000000418.000034990.html
[FASHIONSNAP]
The potential of the Asian fashion market, gaining support especially among young people: An interview with the CEO of Asian fashion e-commerce site “60%”
https://www.fashionsnap.com/article/60percent-interview/
[KEPPLE]
Cross-border fashion e-commerce site “60%” creates encounters with Asian brands
https://kepple.co.jp/articles/financing/7ubz5z0p0w71
