12 brands popular in Japan come together at "and ST TOKYO" in Harajuku, Tokyo.
"60% (Sixty Percent)," an online select store bringing together more than 2,000 buzzworthy brands from across Asia, is teaming up with "and ST," the official web store of the and ST HD Group, to hold "60%Meets ”and ST TOKYO”," a pop-up event featuring Korean brands, at the flagship store "and ST TOKYO" in Harajuku.
Twelve of Korea's most talked-about brands are taking part, offering a rich lineup that includes early sales of new fall/winter collections, exclusive special-order items available only here, and novelty gifts for customers who make a purchase. Come enjoy the latest K-fashion in a special space where Japan and Korea meet.
■60%Meets ”and ST TOKYO” Special Page
URL：https://www.sixty-percent.com/pages/202509-andst-popup_elp
■ Pop-Up Overview
▶Dates: October 1 (Wed) – October 24 (Fri), 2025
▶Location: and ST TOKYO (WITH HARAJUKU 1F, 1-14-30 Jingumae, Shibuya-ku, Tokyo)
▶Hours: 11:00 – 21:00 (Weekends and holidays: 10:00 – 21:00)
▶Participating brands: ARCHIVE BOLD / BEIDELLI / GENERAL IDEA / JIMI / Kashiko / NOCONTENT / ODD STUDIO / SETUPEXE / WONDERWONDER / YEOMIM / it doesn’t matter. / nff
Participating brands
Venue map
■About the Participating Brands (URLs link to each brand's official Instagram)
- ARCHIVE BOLD；https://www.instagram.com/archivebold_official/
- BEIDELLI；https://www.instagram.com/bei_delli/
- GENERAL IDEA；https://www.instagram.com/generalidea_official/
- JIMI；https://www.instagram.com/jimimicry/
- Kashiko；https://www.instagram.com/kashiko.kr/
- NOCONTENT；https://www.instagram.com/nocontent.apparel/
- ODD STUDIO；https://www.instagram.com/oddstudio_official/
- SETUPEXE；https://www.instagram.com/setupexe.official/
- WONDERWONDER；https://www.instagram.com/wonderwonder.co.kr/
- YEOMIM；https://www.instagram.com/yeomim/
- it doesn’t matter.；https://www.instagram.com/itdoesntmatter.kr/
- nff；https://www.instagram.com/nff.kr/
About 60% (Sixty Percent)
We are a startup founded in 2018 as a pioneer in bringing Asian fashion to the world. With the mission to "Break through Asia fashion into the mainstream," we aim to become Asia's largest fashion company.
We currently operate "60%," one of Japan's largest global fashion e-commerce stores dedicated exclusively to Asian brands. Going forward, we will build a “Commerce Platform” that goes beyond shopping to comprehensively provide the solutions Asian fashion brands need to expand globally.
60% is now entering its "second chapter." In the first chapter, we achieved steady growth by bringing Asian brands to the Japanese market. Moving forward, to realize our mission, we will further expand our services in Japan while rolling them out worldwide, with a focus on Greater China and across Asia. To realize the “Commerce Platform,” we will also focus on building solutions for brands as our core product and on launching a value-up business.
We are looking for dependable teammates who want to take on the challenge of creating a new scene from Asia together with us.
If the keywords “TECHNOLOGY × GLOBAL × FASHION × EC” interest you, we would love to hear from you.
＜Company Deck＞
https://sixtypercent.notion.site/SIXTYPERCENT-Inc-d68e4aff3fc54880b5963a88ff9b7303
＜Press Releases & Media Coverage＞
[PR TIMES]
"60%," a fashion e-commerce platform bringing together Asian brands, raises a total of 460 million yen; VERBAL joins as an advisor.
https://prtimes.jp/main/html/rd/p/000000418.000034990.html
[FASHIONSNAP]
The potential of the Asian fashion market, which is gaining support especially among young people: An interview with the CEO of Asian fashion e-commerce site "60%"
https://www.fashionsnap.com/article/60percent-interview/
[KEPPLE]
Cross-border fashion e-commerce site "60%" creates encounters with Asian brands
https://kepple.co.jp/articles/financing/7ubz5z0p0w71
