Like a nebula, fast-growing Asia keeps giving birth to countless distinctive fashion brands. “SIXTYPERCENT” connects them directly with Japan in real time. We spoke with co-founder and CEO Taiga Manabe about the business of the company, which has also drawn attention for launching the “ASIAN BRANDS 60” awards.
Read the full article below:
https://wired.jp/article/sixtypercentinc-2025
“60% (Sixty Percent)” was launched as a cross-border e-commerce platform featuring more than 1,500 brands from across Asia, and has grown into an online store popular mainly among Gen Z.
Website: https://www.sixty-percent.com/
Corporate site: https://corp.sixtypercent.com/
Careers (Wantedly): https://www.wantedly.com/companies/company_5381786
About “60% (Sixty Percent)”
We aim to be a one-of-a-kind “fashion e-commerce company” that can scale sensibility into a business by combining our artistic strengths born of sensibility, such as marketing that stays half a step ahead of trends and planning and creative work that capture each generation, with a scientific edge in data, technology, and global reach.
Valuing sensibility, we constantly take on new challenges, embrace new technologies, and create new value for markets around the world.
<About Our Team>
We are a very young team with an average age of 25. Regardless of age, tenure, or position, everyone can share their opinions openly in a flat environment. Our members share an interest in business, creativity, technology, and global perspectives.
◼Members who put their language skills, such as English and Korean, to use in our many dealings with overseas brands
◼Engineers who develop a cross-border e-commerce product used by people around the world
◼Marketing members who love fashion and devise branding and marketing initiatives that get customers excited
We need more people to help us transcend hierarchies and preconceptions and elevate Asian fashion into the global mainstream. We are looking for teammates with a strong spirit of challenge!
