The 60 members selected for the inaugural edition of "ASIAN BRANDS 60," a project organized by SIXTYPERCENT Inc. (Headquarters: Meguro, Tokyo; President & CEO: Taiga Manabe), have been announced on the project's official website.
■ About "ASIAN BRANDS 60"
"ASIAN BRANDS 60" is a project that carefully selects 60 key figures driving the Asian fashion scene and showcases their activities and achievements to the world. The selection is made by members of a "Committee" gathered from countries across Asia, who apply their own unique perspectives based on real market response and track record. Through this project, we aim to create an opportunity for the key figures of Asia's fashion scene to gain even greater attention on the world stage.
The project's "Committee" also brings together six key figures from across Asia who are active in a wide range of fields from fashion to music, including VERBAL, the Company's official advisor, who is known as the head and artist behind the fashion brand "AMBUSH®"; Pint Anupong K, founder of "CARNIVAL," one of Bangkok's most iconic fashion stores; and Jaeson Ma, known as the co-founder of 88rising.
ASIAN BRANDS 60 official website (Japanese): https://asianbrands60.com/
ASIAN BRANDS 60 official website (English): https://asianbrands60.com/en
■ Purpose of "ASIAN BRANDS 60"
This project was created to shine a spotlight on the countless creators and designers emerging from across Asia, and to show the world that Asian brands are also achieving real commercial success. The award selection criteria are "ABSOLUTE," "BUSINESS IMPACT," and "LOCAL ORIENTED" — that is, being one of a kind, achieving commercial success and not just excellence in design, and enjoying strong recognition in the brand's home country. In conjunction with the announcement of the winners, an invitation-only ASIAN BRANDS 60 reception ceremony will be held in Tokyo on Thursday, February 6, 2025.
◼️List of the 60 Inaugural Selections (in no particular order)
Taiwan GOOPiMADE / remixtaipei / NAMESAKE / PHANTACi / WISDOM
China Robert Wun / CHENPENG / Oscar Ouyang / WINDOWSEN / TAKA ORIGINAL / Pet-tree-kor / MELTING SADNESS / DOE CHINA / OLD ORDER / SUPERTOFU / FFIXXED STUDIOS / PERSONSOUL / SAMUEL GUÌ YANG / SCRY
South Korea THUG CLUB / WE11DONE / SAN SAN GEAR / thisisneverthat / OPEN YY/ FFFPOSTALSERVICE / BOHEMSEO / balansa / JUNTAE KIM / KIMHĒKIM
Hong Kong 432hz / C2H4 / Jüü Jüü / DEMO / GrowthRings&Supply / Yat Pit / thoughtwefriends / Victoria / YanYan Knits
Vietnam Luu Dan / DirtyCoins / DAVIES ORIGINAL®
Indonesia Space Available / Sepatu compass / Mankind / Kanky Sport / Hijack Sandals / DOMINATE ® / Thanksinsomnia® / Shining Bright
Japan TRADMAN’S / MASU / COIN PARKING DELIVERY / HOSOO GALLERY
Thailand I Wanna Bangkok / Knowwhere Studio / Repleat / TAKARA WONG / AstroStuffs®
Malaysia WATER THE PLANT
Singapore Beyond The Vines
■ Committee and Board Members
AMBUSH® CEO ｜VERBAL
SIXTYPERCENT Inc. Co-Founder｜Nanae Matsuoka
Jing Diary China Former Editor-in-Chief ｜ Jing Zhang
#Legend Hong Kong Editor-in-Chief ｜Zaneta Cheng
Urban Sneaker Society Indonesia Founder｜ Jeffry Joew
88rising Co-Founder｜ Jaeson Ma
Worksout Founder｜ Kang Seung Hyuk
Carnival Bangkok Founder｜ Pint Anupong K.
■ About the Organizer
This project is organized by SIXTYPERCENT Inc. (the "Company"), with Co-Founder and COO Nanae Matsuoka and VERBAL, the Company's official advisor, who is known as the head and artist behind the fashion brand "AMBUSH®," participating as board members. Art direction is handled by Takaya Mitsunaga of "HYTEK Inc.," a studio specializing in culture that has won numerous awards for its branding work for global clients and artists. The project is also supported by Yamato Holdings Co., Ltd., which established the KURONEKO Innovation Fund, a shareholder of SIXTYPERCENT, as Official Sponsor, and by BONKbot, which boasts the fastest and largest meme coin trading volume on the Solana chain, as Silver Sponsor.
■ Products from Selected ASIAN BRANDS 60 Brands Now on Sale for a Limited Time
In addition, products from some of the brands selected for ASIAN BRANDS 60 2025 will be sold for a limited time at "60% LEVELY," the Asian street-style area operated by 60%. The products can be purchased not only in Japan but simultaneously worldwide.
URL : https://levely.sixty-percent.com/
Sales period: January 30, 2025 – March 31, 2025
■ SIXTYPERCENT Inc.
Founded in July 2018, SIXTYPERCENT operates "60%," a global fashion e-commerce store that exclusively features Asian brands. Targeting young people in their teens and twenties, it carries more than 2,000 brands and over 150,000 items, centered on streetwear and ranging from casual and designer to lifestyle brands (as of October 2024). With the mission to "Break through Asia fashion into the mainstream," the company aims to become Asia's largest fashion company. *As of October 2024
Company name: SIXTYPERCENT Inc.
Representative: Taiga Manabe, CEO
Address: 1-8-1 Nakameguro, Meguro-ku, Tokyo
Founded: July 2018
Website: https://corp.sixtypercent.com/
[Contact for inquiries regarding this service and this press release]
・Contact: Public Relations, SIXTYPERCENT Inc.
・E-Mail ：press@sixty-percent.com
■ 60%
"60% (Sixty Percent)" is a global fashion store that exclusively features Asian brands. Targeting young people in their teens and twenties, it carries more than 2,000 brands and over 150,000 items from more than 10 Asian countries, including South Korea, China, Taiwan, Thailand, and Indonesia (as of October 2024). Centered on streetwear and ranging from casual and designer to lifestyle brands, its extensive lineup meets a wide range of fashion needs.
Website: https://www.sixty-percent.com/
Download the app: https://app.adjust.com/1823aj1k
Instagram：https://www.instagram.com/sixtypercent_official/
X (formerly Twitter)：https://twitter.com/60_sixtypercent
Tiktok：https://www.tiktok.com/@sixtypercent_60?lang=ja-JP
Official Sponsor
◼️Yamato Holdings
About KURONEKO Innovation Fund
Name: KURONEKO Innovation Fund L.P. (Registered name: YMT-GB Investment Limited Partnership) Established: April 2020
General Partner: Global Brain Corporation
Limited Partner: Yamato Holdings Co., Ltd.
Website URL: https://www.kuroneko-v.com/
Silver Sponsor
◼️BONKbot
Name: BONKbot
Website URL: https://bonkbot.io/
About the product: https://t.me/bonkbot_bot
SNS URL : https://x.com/bonkbot_io
Sub-Sponsors
◼️READY TO FASHION Inc.
◼️First Trophy Inc.