SIXTYPERCENT Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Taiga Manabe) is pleased to announce that “ASIAN BRANDS 60,” a project it organizes, will be held in January 2025. A dedicated award website has also been launched.
■ About “ASIAN BRANDS 60”
“ASIAN BRANDS 60” is a project that carefully selects 60 key figures driving the Asian fashion scene and shares their work and achievements with the world. Selections are made from a unique perspective by a “committee” of members from across Asia, based on real market response and track record. Through this project, we aim to help the key figures of Asia’s fashion scene gain even greater attention on the world stage.
The 60 honorees for the inaugural 2025 edition are scheduled to be announced on the dedicated “ASIAN BRANDS 60” website in late January 2025. In addition, an invitation-only reception will be held on February 6, 2025, at a venue in Tokyo, welcoming the selected key figures along with a range of other guests.
Award website: https://www.asianbrands60.com/
■ About the Committee
Six key figures from across Asia, active in fields ranging from fashion to music, serve on the “committee,” including Zaneta Cheng, Editor-in-Chief of the Hong Kong fashion magazine “#LEGEND”; Jeffry Joew, founder of “USS Indonesia,” Southeast Asia’s largest street media outlet; and Jaeson Ma, Co-founder of “88rising.”
Former Editor-in-Chief, Jing Daily | Jing Zhang
Former Global Editor-in-Chief of Jing Daily and Fashion Editor of the South China Morning Post. An expert on China, luxury, fashion, and cross-cultural topics, she speaks frequently at global summits.
“I am honored to serve as a judge for ASIAN BRANDS 60 in 2025. I believe the rise of Asian brands is a powerful statement in the global fashion scene. At a time when Asia is so vital to the fashion industry, I feel this award is an important opportunity to recognize and elevate Asia’s unique creativity and talent.”
Editor-in-Chief, #Legend Hong Kong | Zaneta Cheng
Zaneta Cheng is a Hong Kong–born journalist, editor, and speaker with a passion for fashion, travel, design, celebrity, beauty, and culture. She currently serves as Editor-in-Chief of the Hong Kong luxury lifestyle magazine “#legend.”
“I am delighted to serve as a judge for ASIAN BRANDS 60. Shining a spotlight on and supporting Asia’s creative talent is something I have devoted a great deal of effort to, both professionally and personally, and I hope this award will further increase the influence of Asian designers in the fashion industry.”
Founder, Urban Sneaker Society Indonesia | Jeffry Joew
Founder of “USS Indonesia,” the largest street media outlet in Southeast Asia. With approximately 830,000 followers, it shares the latest trends in street fashion, culture, and music. As the best-known name of its kind in Southeast Asia, it enjoys passionate support from the younger generation and cultural leaders.
“It is a great honor to be part of the committee for this award. I strongly believe in the potential of made-in-Asia brands, and I hope this award will help more people around the world recognize the immense value of Asian fashion.”
Co-founder, 88rising | Jaeson Ma
Jaeson Ma is the founder of East West Ventures and a co-founder of 88rising, EST Media Holdings, and OPEN SuperApp. An influential entrepreneur in the media and entertainment industry, he has also been named to the Variety 500.
“I am honored to have been selected as a judge for ASIAN BRANDS 60. I hope this award will help raise awareness of just how valuable Asian culture is.”
Founder, Worksout | Kang Seung Hyuk
Founder of “WORKSOUT,” which specializes in popular streetwear brands from Korea and abroad, including Carhartt WIP, Palace Skateboards, HUMANMADE, and Fucking Awesome, and operates more than 26 stores. WORKSOUT has grown into a high-end store beloved by Korea’s trendsetters and, as a leading streetwear retailer, plays an important role in the Korean street fashion scene.
“Through ASIAN BRANDS 60, I hope to see more Asian fashion brands grow in the competitive global market.”
Founder, Carnival Bangkok | Pint Anupong K.
Founder of Carnival, a streetwear brand born in Bangkok, Thailand. The brand is hugely popular, with more than 549,000 followers on social media. Its signature items are distinctive sneakers whose designs feature vivid colors and bold graphics.
“Thank you for having me take part in this award. I believe in the potential of Asian brands, and I hope this award helps show how influential Asian fashion is on the world stage.”
■ About the Organizers
This project is organized by SIXTYPERCENT Inc. (the “Company”), with Co-founder and COO Nanae Matsuoka and Verbal, the Company’s official advisor and a business leader and artist known for the fashion brand “AMBUSH®,” serving as board members. Art direction is led by Takaya Mitsunaga of “HYTEK Inc.,” a firm specializing in culture with numerous awards for branding work for global clients and artists. In addition, Yamato Holdings Co., Ltd., which established KURONEKO Innovation Fund, a shareholder of SIXTYPERCENT, has joined as the official sponsor.
Nanae Matsuoka (SIXTYPERCENT Inc.: Co-founder / COO)
“As Asian fashion, led by Korea, has begun to draw attention as a ‘fashion trend,’ especially among Gen Z, we decided to host ASIAN BRANDS 60 out of a desire to create a place where Asian brands, not just Western ones, can gain more attention in the fashion industry and become known not only in Japan but around the world. Through this event, we hope to spark interest in Asian fashion among many more people.”
VERBAL (SIXTYPERCENT Inc.: supervisor)
In addition to his work with m-flo, he is known as a member of the star-studded rap group TERIYAKI BOYZ®, and has drawn on his unique connections to collaborate with numerous artists. His style attracts keen attention from the fashion world, and he serves as CEO of the fashion brand “AMBUSH®,” which he launched in 2008 with his partner, designer YOON.
“I hope that through ‘ASIAN BRANDS 60,’ Asia’s creativity will shake the world even more.”
■ SIXTYPERCENT Inc.
Founded in July 2018, SIXTYPERCENT Inc. operates 60% (Sixty Percent), a global fashion e-commerce store dedicated exclusively to Asian brands. Aimed at young people in their teens and twenties, it carries more than 2,000 brands and over 150,000 items, centered on streetwear brands and spanning casual, designer, and lifestyle brands (as of October 2024). With the mission to “Break through Asia fashion into the mainstream,” the company aims to become the largest fashion company in Asia. *As of October 2024
Company name: SIXTYPERCENT Inc.
Representative: Taiga Manabe, CEO
Address: VORT Nakameguro I 1F, 1-8-1 Nakameguro, Meguro-ku, Tokyo
Founded: July 2018
Website: https://corp.sixtypercent.com/
[Inquiries about this service and this press release]
• Contact: SIXTYPERCENT Inc., Public Relations
• E-mail: press@sixty-percent.com
■ 60%
60% is a global fashion store dedicated exclusively to Asian brands. Aimed at young people in their teens and twenties, it carries more than 2,000 brands and over 150,000 items from more than 10 Asian countries, including South Korea, China, Taiwan, Thailand, and Indonesia (as of October 2024). It offers an extensive lineup centered on streetwear brands while also spanning casual, designer, and lifestyle brands to meet a wide range of fashion needs.
Website: https://www.sixty-percent.com/
App download: https://app.adjust.com/1823aj1k
Instagram: https://www.instagram.com/sixtypercent_official/
X (formerly Twitter): https://twitter.com/60_sixtypercent
TikTok: https://www.tiktok.com/@sixtypercent_60?lang=ja-JP
Official sponsor | Yamato Holdings
About KURONEKO Innovation Fund
Name: KURONEKO Innovation Fund L.P. (Registered name: YMT-GB Investment Limited Partnership)
Established: April 2020
General partner: Global Brain Corporation
Limited partner: Yamato Holdings Co., Ltd.
Website URL: https://www.kuroneko-v.com/