The number of brands on the platform is growing at 200% year over year. "60%" (Sixty Percent), a cross-border e-commerce site that brings together the apparel brands now setting trends across Asia, led by South Korea, has surpassed a cumulative total of 2,000 brands.
"60%" (Sixty Percent), an online select store with the mission to "Break through Asia fashion into the mainstream" that brings together carefully selected Asian brands and is popular mainly among Gen Z customers, has surpassed 2,000 brands six years after its founding
"60% – Sixty Percent," an online select store popular mainly among Gen Z customers, has surpassed 2,000 brands six years after its founding. Centered on Korean brands, it carries brands that are hard to find in Japan from 10 Asian countries, including Indonesia, Taiwan, Thailand, and China.
■ Why Does Asian Fashion Resonate with Gen Z?
At "60%" (Sixty Percent), highly distinctive items available only locally in Asia and designs infused with street culture have won strong support, particularly among young people. Based on the latest brand information shared by customers, the store consistently offers the newest products from brands that are generating buzz in their home countries across Asia. 60% serves as a bridge connecting fashion from across Asia with Gen Z in Japan and around the world.
60% official website: https://www.sixty-percent.com/
Corporate website: https://corp.sixtypercent.com/
■ Over 70% of Brands Are Making Their Japan Debut – Serving as the Main Partner for Asian Brands
More than 70% of the brands carried on "60%" (Sixty Percent) are making their ”Japan debut.” Serving as a bridge between brands looking to enter the Japanese market and customers who want to easily purchase products from brands across Asia, the platform has grown to carry more than 2,000 brands.
■ Enjoy a Deeper Asian Street Fashion Experience at "60% LEVELY" (Sixty Percent LEVELY), Relaunched on November 15
"60% LEVELY" (Sixty Percent LEVELY), relaunched on November 15, 2024, has opened as a standalone, dedicated site featuring a carefully curated selection of Asian street-style brands that are generating buzz locally in South Korea, China, Taiwan, and beyond. It offers rare items available only here, with many buzzworthy brands debuting new 2025 FW pieces.
▶Official website: https://levely.sixty-percent.com/
▶Instagram：https://www.instagram.com/sixtypercent_levely/
60% (Sixty Percent)
60% (Sixty Percent) is an online select store that exclusively features carefully selected Asia-based streetwear brands from 10 Asian countries, including South Korea and Taiwan. Operating as an online store championing "Asian Street" style, it currently carries more than approximately 2,000 brands not yet available in Japan. It brings together brands that show at fashion weeks around the world as well as brands enjoying great popularity across Asia.
▶Official website: https://www.sixty-percent.com/
▶Instagram：https://www.instagram.com/sixtypercent_official/