“60%” was selected as one of the “100 Companies Creating the Market of the Future” by Nikkei Cross Trend.


On December 4, 2023, the cross-border e-commerce site “60%” (Sixty Percent), which gathers Asian brands, was selected for the “100 Companies Creating the Market of the Future [2024 Edition]” chosen by Nikkei Cross Trend.

The Nikkei Cross Trend editorial team conducted thorough research on companies with the potential to bring transformation and evolution to society and life, selecting 100 companies expected to leap forward in 2024, among which “60%” (Sixty Percent) was chosen. “60%” has emerged as a cross-border e-commerce platform hosting over 1300 brands from Asia and has become a popular online store especially among Generation Z.


Overview of the “100 Companies Creating the Market of the Future [2024 Edition]”:

As we begin to move into the post-COVID-19 era, which companies will shine a light on Japan in the coming year of 2024? Through exhaustive research on companies that hold the potential to bring change and evolution to society and life, and interviews with major VCs (Venture Capitals) and venture support companies, the Nikkei Cross Trend editorial team has selected 100 companies to watch. The list of notable companies is published across ten fields, including “Commerce,” “AI & Generative AI,” “Marketing DX,” “Entertainment & Art,” “Communication,” “Travel & Inbound,” and more.

About “60% (Sixty Percent)”:

Our aim is to be a unique “Fashion E-Commerce Company” that scales sensitivity into business by combining our artistic strengths, which are born from marketing that leads the trends by half a step, planning and creativity that captures the generation, with data, technology, and global science. We value sensitivity, always challenge new things, adopt new technologies, and create new values for the market to the world.

About the organization:

The team, with an average age of 25, operates very young and is a place where opinions can be freely exchanged regardless of age, duration of membership, or position. It’s a gathering of members interested in business, creativity, technology, and global perspectives.

  • Members who utilize language skills such as English and Korean due to many transactions with overseas brands.
  • Engineers who develop products used by people all over the world, like cross-border e-commerce.
  • Marketing members who love fashion and think of branding and marketing strategies that excite customers.

We need more power to push Asian fashion to the mainstream of the world, overcoming ranks and fixed concepts. We are looking for companions full of a spirit of challenge!