Sixty Percent (60%) Signs Marketing Partner Agreement in Japan with “SHINSEGAE HYPERGROUND,” Operated by Korea’s Shinsegae

2026.05.29

60% (Sixty Percent), the cross-border platform bringing together more than 2,500 Asia-born brands (Headquarters: Meguro-ku, Tokyo / President and CEO: Taiga Manabe), is pleased to announce that it has entered into a marketing partner agreement for the Japanese market with “SHINSEGAE HYPERGROUND,” operated by Shinsegae, the department store group headquartered in Seoul, South Korea.

Shinsegae is a leading company that operates multiple large-scale department stores and shopping malls across South Korea and holds strong influence in the fashion and lifestyle sectors. With the aim of expanding its lineup of Korean fashion brands, Shinsegae launched the operation of “SHINSEGAE HYPERGROUND,” which offers a curated selection of on-trend apparel brands aligned with the tastes of younger consumers.

As a marketing partner, 60% will apply the distinctive, MZ-Generation-focused marketing strategy it has cultivated to date to deliver value for SHINSEGAE HYPERGROUND, helping to raise awareness of Korean fashion in the Japanese market.

About Sixty Percent, Inc.

Founded in July 2018, Sixty Percent, Inc. operates “60%,” a global fashion e-commerce store dedicated exclusively to Asian brands. Targeting consumers in their teens and twenties, it carries more than 2,700 brands and over 150,000 items (as of October 2025), spanning streetwear at its core through casual, designer, and lifestyle labels. Under its mission of “Bringing Asian fashion to the global mainstream,” the company aims to become the largest fashion company in Asia. *As of October 2025.

  • Company name: Sixty Percent, Inc.
  • Address: 1F VORT Nakameguro I, 1-8-1 Nakameguro, Meguro-ku, Tokyo
  • Founded: July 2018
  • Website: https://corp.sixtypercent.com/

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About 60% (Sixty Percent)

“60% (Sixty Percent)” is a global fashion e-commerce store dedicated exclusively to Asian brands. Targeting consumers in their teens and twenties, it carries more than 2,700 brands and over 150,000 items (as of October 2025) from more than 10 Asian countries, including South Korea, China, Taiwan, Thailand, and Indonesia. Centered on streetwear and extending to casual, designer, and lifestyle labels, it offers an extensive lineup that meets a wide range of fashion needs.