The number of stores has increased by 200% annually. “60%” (Sixty Percent), a cross-border e-commerce site that brings together apparel brands setting trends across Asia, particularly in South Korea, has surpassed a cumulative total of 2,000 stores.

With the mission of “Bringing Asian fashion to the global mainstream,” “60%” (Sixty Percent), an online select store featuring carefully curated Asian-born brands, has become popular primarily among Generation Z. In just six years since its founding, it has surpassed 2,000 brands in its store count.

The online select store “60% – Sixty Percent,” which has gained popularity primarily among Generation Z customers, has surpassed 2,000 brands in store count just six years after its founding. Featuring brands from 10 Asian countries, including South Korea, Indonesia, Taiwan, Thailand, and China, the site offers brands that are hard to find in Japan.

■ Why is Asian fashion popular among Generation Z?

At “60%” (Sixty Percent), unique items that can only be found in Asia, as well as designs inspired by street culture, have gained strong support, especially among younger customers. Additionally, based on the latest brand information provided by customers, the store consistently offers the newest products from trending brands across various Asian countries. The platform plays a key role in bridging the fashion of Asia to Generation Z in Japan and around the world.

Official website of 60%：https://www.sixty-percent.com/

Corporate website：https://corp.sixtypercent.com/

■ Over 70% of the brands in the store are making their debut in Japan – Serving as the main partner for Asian-born brands.

More than 70% of the brands featured on “60%” (Sixty Percent) are making their debut in Japan. Serving as a bridge for both brands looking to enter the Japanese market and customers eager to purchase products from various Asian countries, the platform has grown to feature over 2,000 brands.

■ Experience a deeper Asian street fashion journey at the newly renovated “60% LEVELY” (Sixty Percent LEVELY), which reopened on November 15.

On November 15, 2024, “60% LEVELY” (Sixty Percent LEVELY) reopened with a refreshed concept, launching a dedicated site that curates trending Asian street style brands from Korea, China, Taiwan, and other regions. Featuring rare and exclusive items that can only be found here, the site showcases many highly anticipated brands, especially new releases for the 2025 Fall/Winter season.

▶Official website：https://levely.sixty-percent.com/

▶Instagram：https://www.instagram.com/sixtypercent_levely/

60％（Sixty Percent） 
“60%” (Sixty Percent) is an online select store that exclusively features streetwear brands from 10 Asian countries, including Korea and Taiwan. As an online platform advocating “Asian Street” fashion, it currently offers over 2,000 brands that have not yet launched in Japan. The store brings together brands that participate in global fashion collections and those that are gaining popularity across various Asian countries.

▶Official website：https://www.sixty-percent.com/
▶Instagram：https://www.instagram.com/sixtypercent_official/